Tag Archives: Marketing

J.B Mackinnon’s The Day the World Stops Shopping: Book Review

A very good question is to wonder if we have to buy things or to exchange things, and what would happen if we come to a society where nobody shall have to shop.
For sure in this capitalist world there is too much individualism and greed for having personal things, no matter what it might cost to others or to nature, to have those things in personal possession.

Sabbaths or Sundays used to be days when everybody took time for themselves and/or for God, not being bounded to work or material goods. Many, in the past, considered that one day of the week as a ‘holy’ day, in which there was no place for material gain, but all the more for spiritual gain. There was that one day in the week that people stopped, relaxed, and recharged for the week ahead, and stopped consuming for the day.

But in the capitalist world, such time for oneself is considered damaging the economic world and our society, which has continued to thrive on the expenditure of money. Money has become the modern god. Most people have come to worship Mammon, the god of money, and feel bad if they become limited or restricted in their game of gaining more and more personal stuff.

People should come to understand that the way of consumerism like it has gone with a bullet train since the 1980ies has to be stopped. Demarketing, the concept of using marketing to dissuade people from consuming, or encouraging them to consume less, offers a solution that marketing could provide to the problem of climate change and overconsumption.

 

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Preceding

P5 The Empire we’re in: Individualism & Consumerism

Summer holiday time to knock and ask, and time to share

Watch out

What climate activists can learn from Sunday School leaders

Less… is still enough

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Additional reading

  1. A look at materialism
  2. Capitalism and economic policy and Christian survey (Our World) = Capitalism and economic policy and Christian survey (Some View on the World)
  3. Gang Fascism: How Capital Weaponizes the Social Ills It Creates
  4. Daily thought for July the 8th and the Summer months
  5. Today’s thought “Fools despise wisdom and instruction” (March 23)
  6. A way to prepare for the Kingdom
  7. Utopism has not ended
  8. Entering 2022 still Aiming for a society without exploitation or oppression

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Related

  1. When Will Enough Be Enough? Our Society Has a Serious Obsession with Growth.
  2. Overconsumption
  3. Overconsumption is what happens when an ecosystem can no longer sustain the use of its resources
  4. Overconsumption: uncovering the dark side of economic growth
  5. On overconsumption and Christmas shopping
  6. A Reality Check and A Challenge 
  7. The Unedited Truth About Why Americans Are So Unhappy In Life
  8. “I Don’t Want to Know”
  9. Column: Overconsumption has no place in the holidays
  10. overconsumption and the dulling of the senses
  11. The Occupiers Claim: Working for A Living is Slavery
  12. The case against consumerism: Part 1 – The real cost of our everyday purchases
  13. P5 The Empire we’re in: Individualism & Consumerism
  14. Consumerism’s Effect on Creating an Addictive Society – Pt. 3
  15. Buying more stuff won’t make you happy
  16. 11.11 sales are a symptom of the greater disease of mindless consumerism
  17. Green Consumerism: Who Cares About The Environment?
  18. “…Drop your weapons of greed and gluttony …for when you do, peace will return to society….”
  19. Sustainable Fashion: Less is More
  20. Explaining Fast Fashion
  21. The Curse of Fast Fashion
  22. Supply line panic
  23. There is no green growth
  24. Hunger Cycle
  25. From Sustainable Development to Developing Sustainability
  26. Overcoming Overconsumption
  27. Choosing a time to listen to God

Working Zillennial

What if the world stopped shopping? J. B. Mackinnon shines a light on the damaging effects of overconsumption on the planet and our health, wellbeing and happiness.


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