From our forgotten & unpublished material
In 2016 the interest for the food programs seemed to heave reduced. Still much attention was given to the British Bake-off and the television consumer programs “Food rip-off” and “Radar” showed clearly that enough people are getting fed up with the way how lots of factories are presenting some food products, misleading the consumer, doing as if there is so much of something in the packet, like for example butter or fruit, which is not so much in it.
Unbelievable is to notice how the very unhealthy dishes of Jeroen Meus (‘Dagelijkse kost’ or ‘Daily food’) reached a very high popularity his books passing those of Pascal Naesens.
After five Daily Food -book and the anthology My 200 classics, Meus published again a book, since his departure from publishing Halewyck, where he sold a million books and walked out “because the soup was fat.” Meus signed a contract for three years and for at least as many books at WPG-Manteau. This publisher now releases his first more stylish book on the market with a hard cover that reveals some private photos of Meus.
In his book Meus continues to swear by what he calls wonderful ‘Flemish fare’ and to go “beyond all food hype”. On every night he brings some ordinary food dishes in the picture on the Flemish television. But the simple fare is no light stuff and we would not recommend to eat such meal regular with that amount of fat and salt he uses. Yet it is striking that Meus want to cook and eat
“without hurting or harming health. Everything in between is common sense. And thus allowed. So I live myself. Clean but sin. One day sausage with endive in white sauce and potatoes, the other day quinoasalade. And of course you need on Sunday to chicken cubes in sweet and sour sauce and roast pork can continue to order. But not every day.”
Exclusively for the newspaper Het Laatste Nieuws, the most popular Flemish television cook composed of five culinary province country guides: “Lekker onderweg met Jeroen Meus” (Nicely on the move with Jeroen Meus.
Until recently the books by Pascale Naessens were the best-selling books in Belgium, but now her friend Jeroen Meus came on the first place. Her first book continues to vie for the top spot. She has since become the figurehead of the pure and healthy food in Flanders. Several of her books have been translated into English, French, German and Chinese. She won the Gourmand World Cookbook Award in Paris and Beijing.
The cookbooks reflect her personality and her many different talents. She creates all the recipes, writes the text and is solely responsible for the styling, design and layout of the book. She serves her dishes on ceramic pottery that she creates in her own workshop.
Her recipes offer healthy dishes without a long list of complicated ingredients, which has something extra for those who have to work for long hours and do not want or have not much time to spent in the kitchen. To prepare her lovely dishes which do not present complicated combinations, you don’t have to spend hours in the kitchen, but she makes it possible still to prepare something surprising for dinner, making it still looks like you’ve been working for hours.
As a result, people are eating better food with more flavour and, at the end of the week, much to their surprise, they find that they’re a couple of kilos lighter and healthier too, without having realized it. It’s all these factors together that make a difference. I’ve also succeeded in proving that tasty and healthy needn’t be a case of boring or a case of having to eat ‘less’ on the contrary, it’s a case of ‘more’. You can eat more and above all get more out of life.’
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