Is it time to BeReal?

Iphone BeReal Screen 2 en

Everyday at a different time, everyone is notified simultaneously to capture and share a Photo in 2 Minutes. A new and unique way to discover who your friends really are in their daily life.

It’s neither possible nor necessarily desirable to be authentic on social media. But a new app, BeReal, is trying. It invites users to share something intimate, mundane, maybe even boring.
Once a day, users are prompted to post a pair of simultaneous pictures: One from the front camera, and one from the back. Instead of curating vacation pictures or perfectly posed outfit shots, they’re at home, at work, commuting. It’s an unglamorous scroll, and it’s gotten popular: By mid-August, BeReal had become the No. 1 free iPhone app.
The normalcy, Sophie Haigney writes in The Times, is the point. “This is a version of social media that circles back toward its origins: oversharing, maybe, but the oversharing of minutia that will disappear the next day, instead of building a permanent record of some alternate self.”

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