A very good question is to wonder if we have to buy things or to exchange things, and what would happen if we come to a society where nobody shall have to shop.
For sure in this capitalist world there is too much individualism and greed for having personal things, no matter what it might cost to others or to nature, to have those things in personal possession.
Sabbaths or Sundays used to be days when everybody took time for themselves and/or for God, not being bounded to work or material goods. Many, in the past, considered that one day of the week as a ‘holy’ day, in which there was no place for material gain, but all the more for spiritual gain. There was that one day in the week that people stopped, relaxed, and recharged for the week ahead, and stopped consuming for the day.
But in the capitalist world, such time for oneself is considered damaging the economic world and our society, which has continued to thrive on the expenditure of money. Money has become the modern god. Most people have come to worship Mammon, the god of money, and feel bad if they become limited or restricted in their game of gaining more and more personal stuff.
People should come to understand that the way of consumerism like it has gone with a bullet train since the 1980ies has to be stopped. Demarketing, the concept of using marketing to dissuade people from consuming, or encouraging them to consume less, offers a solution that marketing could provide to the problem of climate change and overconsumption.
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by Guestspeaker | 2022/04/21 · 1:13 pm