A great five-minute “film” from Bianco, a Danish shoe brand

Receiving followers of my personal blog, it gives me also more possibilities to find writers from all over the world who have something good to contribute or giving others possibilities to discover other things.

Today I found my way to a

“Husband, dad, brother, uncle, nephew, friend, teacher, ex-swimmer, blogger, vegan, juggler, learner, introvert”

and as such someone who many more people could fit this cultural stereotype. As a “60-something guy trying to figure out the world, and his place in it” he does not mind going into minds of others or showing what others might think and feel. Doing that he gives us the opportunity to have some nice feeling coming over us. Sometimes he even might write a post he had not planned. {The 18 Uses for Dr. Bronner’s Amazing Soap}

I am not so good in following the fashion world any more (though I must admit I also made my way of living of it by choreographing fashion shows in the past). We should not be afraid to know presents brands, soon our children or grandchildren may let us know about them or give it to us. {The 18 Uses for Dr. Bronner’s Amazing Soap}. Mr. Jim Borden may always be looking for something to write about,

it almost became a necessity to proactively go out into the world and do things or to simply observe more closely what is going on. {Writing Is a Symptom of Thinking}

The blogger may know that the essence of Wheeler’s Which is that the customer should always be given a choice between something and something, not a choice between something and nothing. {What in the World Is Wheeler’s Which}

Good to notice that last year, the company Bestseller made great strides towards sourcing 100 percent more sustainable cotton and made a significant commitment to reducing its greenhouse gas emissions plus revealed plans to build its own solar power plant. More: Fashion FWD seems to be Bestseller’s ambitious strategy that will make sustainability central to its way of doing business. Bestseller wants to do its part to transform the fashion industry for a sustainable reality. It’s the right thing to do and it also makes good business sense.

There you can get shoes of Bianco, which was founded by René Piper Laursen in 1987 with a vision of developing an international brand based on a profitable franchise concept. Bianco tells its customers that it offers fashion-forward footwear with sublime international standards and at an affordable price to a wider audience of women and men. Bianco is represented in more than 100 retail stores (a mix between own stores and franchise) and wholesalers in Scandinavia. I must confess I do not know if they succeed to make great shoes, pumps, stilettos, trainers, hi-tops, boots, bootees, ballerinas and other cool accessories like bags, belts, clutches, scarves and jewellery, but for sure I was pleasantly surprised when by the article of Mr. Borden I could enjoy one of their “spectacular ad campaigns”.

Lovely to see they dare to touch social strings.

He presents a film of the Danish shoe brand, part of Bianco’s “Step Out of Your Head” campaign and gives their description of it from the campaign web site:

In this year’s campaign, we’re encouraging you to silence your worst critic, yourself. Most of us tend to let our thoughts run away with us, and let our insecurities take hold. But by giving our inner thoughts its time in the limelight, we might inspire a more positive way of thinking about ourselves.

He too had never heard of Bianco before watching this video, and he also would not have known that it was a footwear company based on watching it. {Falling in Love on a Lift} (Though when they look down at their feet one could perhaps notice the Product Placement – and by law in Belgium it should have the PP logo in the right corner when screened publicly.) (- On the video there is no PP-logo, so viewers might stay in the dark. -)

I loved the short film.

In any case it is by such findings and people writing about their explorations we too can find some other worlds and interesting things to see. Therefore, now my turn to introduce you to Mr. Borden his blog and the Bianco film. Please do enjoy his trying to figure out the world, and his place in it.

Borden’s Blog

Falling in Love on a Lift