It’s Not What You Say That Counts; It’s What You Don’t Say

The Media Training Blog

Today’s entry is an excerpt from my updated position paper, “How Important Are Nonverbal Signals?” Stay tuned in weeks to come for more insights into how your body language affects your organization’s goals and your own career prospects.

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Your audience is keeping an eagle eye on you as you speak. Yes, they are listening to your words. But they are also soaking up every gesture and vocal change you display. How important are these nonverbal cues?

Man statue

To better answer that question, let’s examine the story from a different angle. Imagine yourself not as the speaker, but as an audience member.

Picture in your mind the times you have attended presentations and couldn’t wait to escape the room. The speaker may have been a world renowned expert in his topic with top notch content. But he stood still in the dark while using slides as a crutch. Or spoke in…

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